Content Strategist H/F
Description
Fondée en 1819, ESCP est une école de management qui enseigne à ses étudiants un leadership responsable, basé sur le multiculturalisme européen et ouvert sur le monde, à partir de ses campus intégrés de Berlin, Londres, Madrid, Paris, Turin et Varsovie. Nos étudiants sont formés selon la conviction que le monde des affaires peut nourrir la société de manière positive et sont portés par les valeurs d’excellence, de singularité, de créativité et de pluralité qui guident la vision pédagogique de l’école au quotidien.
ESCP accueille chaque année plus de 10 000 étudiants et 6 000 cadres-dirigeants de 130 nationalités différentes. Sa force réside dans ses nombreux programmes de formations en management général et spécialisé : Bachelor, Master, MBA, Executive MBA, Doctorat-PhD et formation continue qui intègrent tous une expérience multi- campus.
Grâce à ces forts atouts, l’école se donne pour ambition de devenir l’une des 10 meilleures écoles de commerce au monde.
Avantages
- Mutuelle
- Plan d'épargne entreprise
- 50% Transports
- Tickets restaurant d'une valeur de 10€ par jour travaillé - pris en charge à 60%
par ESCP
- Chèques cadeaux, chèques vacances, réduction sur plusieurs enseignes
- Intéressement
- Environ 11 semaines de congés payés et RTT
- Télétravail
Mission
We are seeking a creative and results-driven content strategist to join the Brand & Communications department at ESCP Business School.
As part of the Brand Strategy, Reputation & Influence team, you will contribute to promoting the ESCP brand through the creation of impactful and engaging content that highlights the experiences and expertise of the entire ESCP community (faculty, students, alumni, corporate partners, etc.).
The ideal candidate will be responsible for developing and executing a comprehensive content strategy that aligns with our brand vision and drives engagement with target audiences across our platforms.
As such, your main tasks will be to:
● Develop and implement a content strategy for the ESCP website, working closely with the Web Projects team to meet growth goals for the site.
● Create, curate, and manage content that follows SEO best practices and prioritises quality.
● Collaborate with students, faculty, and other stakeholders to produce content that highlights our programs, research, and community.
● Analyze content performance and audience engagement metrics to optimize content
● Coordinate and contribute to brand content initiatives, including debates, podcasts, events, etc.
● Contribute to the editorial planning, production and publication for ESCP’s media, The Choice
● Monitor the competition, stay up-to-date on trends and best practices
Profil
● You have a bachelor's or master's degree in communications, journalism, literature, and/or marketing.
● You are comfortable writing impactful content for the web and social media. You like to handle ideas and communicate them clearly and effectively.
● You have an excellent sense of storytelling and a keen eye for details
● Exceptional writing, editing, and proofreading skills.
● Strong understanding of SEO, social media, and content marketing best practices.
● You have excellent interpersonal skills and are comfortable working with different people at all levels of an organisation.
● You have excellent written and spoken English and are comfortable communicating in French. A third European language is a plus.
● You are creative, organised, rigorous, autonomous and reactive.
● You have three to five years of experience in content strategy, content creation, content marketing or journalism.
● Employment Contract: CDI
● Education: Bac +4/5 (Bachelor or Master Degree)
● Languages: English (Required), French (Appreciated)